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Fight for Show!

Supported by the Labour and Welfare Bureau’s Community Investment and Inclusion Fund (CIIF), and jointly organised by Newzpire Limited and Active Concept Limited, the programme allows students to learn by experience through “Edutainment”, with a network of different schools, companies and social platforms. From 2018 to 2020, 20 “Teen Production Studios “ were set up in local schools in Hong Kong.


The Teen Production Studios are under the guidance of up-and-coming directors. Each one worked on a five-minute mini-drama on the themes of mental health, ethnicity, technology, disability and intergenerational inclusion. The stories are based on real-life cases referred by welfare organisations. The 20 mini-dramas are showcased on social platforms, roadshows in schools and corporate and community screenings. Selected works have entered into local and international film festivals, including: Copenhagen Web Fest、Busan International Kids and Youth Film Festival “Ready~Action!” Competition, San Bernardino Valley College International Student Film Festival, First-Time Filmmaker Sessions, Ufa Youth Short Film Festival, Shorties Film Festival, KinoDuel International Film Festival.

Through the production of these videos, the programme aims to let secondary school students delve into their communities, learn about social inclusion issues first-hand and think deeply about them. They have to work as a team and use their creativity to solve the various problems that might arise during the process, enhancing their problem-solving abilities as preparation to overcome the many challenges that life will throw at them in the future.

Project Structure

Project Structure


emerging director teams up with teaching assistants from tertiary education organizations and works with 4 “Teen Production Studios” to produce a mini-drama


social Inclusion topics as the themes of the mini-drama: Mental Health, Digital Integration, Racial, Disability and Inter-generational Inclusion


participating secondary

schools form a "Teen Production Studios" 


students working in the “Teen Production Studios”, producing 5-min mini-drama


minutes in total duration for all 20 mini-drama, which will be combined into series

Project Timeline




Public Screening

Intergenerational Inclusion

Disability Inclusion

Digital Integration Inclusion

Mental Health Inclusion

Racial Inclusion

Professional Coaching Team

Guest Speakers

TV & Film Director, winner of the 36th Hong Kong Film Awards for Best Picture and Best Director with the film “Trivisa”.  His earliest short films “Variable” which won the Excellence Award in the 31st Tokyo JVC Video Festival and Special Mention at the 13th Hong Kong Independent Short Film and Video Awards, whereas “The Decision Moment” won Best Cinematography award at the Fresh Wave 2010.

Vicky Wai-kit Wong
Tai-li Chan

Director Chan graduated from HKBU’s School of Communication, Film and TV Concentration, the screenwriter for “The Way We Dance” and the “Ip Man” film series.

First time director for the movie “Tomorrow Is Another Day” in 2017 and was nominated for the 37th Hong Kong Film Award for Best New Director, and Teresa Mo won the Best Actress award.

Hong Kong Film and Television Director and Screenwriter. His works include “Accident”, “Motorway”, “SPL II” and “The Monkey King” series.  Most recent work as the Producer for “I'm Living It”.

Pou-soi Cheang

An Indian film director, who works in the Telugu film industry, directed 3 horror-thriller films; Bhoo (2014), Sasesham (2016) and Devi Sri Prasad (2017).  He lives in Hong Kong now and works as a Bollywood dance instructor.

Sri Kishore

Music Director, 3-time winners for the Hong Kong Film Award's Best Original Film Score with “The Way We Dance”, “She Remembers, He Forgets” and “Weeds on Fire”

Day Tai
Day Tai


Luk is a cross-media actor, emcee, film and theatre director.  He directed and acted in a screenplay he wrote “After that…” and won The Excellence Award in the 6th Beijing International Microfilm Festival and 100 Most Influential Young People in the Movie Industry.  Luk’s microfilm “Love Heals our Mind”, starring Elena Kong, Yan Ng and Lam Yiu Sing, was shortlisted in the 7th China International Microfilm Festival.

Key Luk

Leung graduated from Digital Media Department of Hong Kong Poly University and won multiple International Awards with his debut film “GwanGong VS Alien”. “Hong Kong Master” is his production later. Leung focuses on online media creation while working as director for TV commercials and online short films.  He specializes in special effects and  animations and dreams to be a master in special effect and sci-fi segment.

Chung-man Leung

Yuen is a member of the Hong Kong Film Director's Guild. He worked in television stations and COO of Commercial Radio's Video Department.  Later he found the Playhard Studio in 2013 and works on microfilms, commercials, TV programs, documentaries and music videos etc.  His specialties are directing, cinematography and editing. His latest work is RTHK's “Kendo Girl” and “The Delivery”.

Chun-tak Yuen

Ng won the Best Cinematography Award (Student Division) in Fresh Wave 2010 with “Meeting of the Half Moons”, nominated for Best Short Film in Taiwan’s Golden Horse Film Festival.  “Rest in Pending” was under his directing, featured in Fresh Wave 2014 and the Venice Biennale International Architecture Exhibition Hong Kong Exhibition. He works in TV, Radio, film and advertising, screenwriting and directing.

Chris Ho-yin Ng

Hong Kong Ten Outstanding Young Persons Awardee, theatre & movie screenwriter, director, educator, chairwoman and lead actress of Independent theatre house FM Theatre Power.  Her first short drama “1+1” was awarded Best Film in Fresh Wave International Short Film Exhibition and Gold Award in ifva (Public Division). She later released “N+N”, a featured film of “1+1” and won 10 international  awards.

Mo Yan-chi Lai
Participating Schools

Participating Schools

Phase 1:  Mental Health Inclusion

CCC Tam Lee Lai Fun Memorial Secondary School

Ng Yuk

Secondary School

Kwai Chung Methodist College

Lingnan Hang Yee Memorial

Secondary School

Phase 2:  Digital Integration Inclusion


C.C.C. Fong Yun Wah Secondary School

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TWGHs Sun Hoi Directors' College

Queen's College

Old Boys' Association

Secondary School


PLK Yao Ling Sun College

Phase 3:  Racial Inclusion


HHCKLA Buddhist

Leung Chik Wai College

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Caritas St. Joseph Secondary School


Tung Chung Catholic School

Phase 4:  Disability Inclusion

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Memorial College

HKBU Affiliated School

Wong Kam Fai

Secondary and Primary School

PLK Lee Shing Pik College


Chan Sui Ki

(La Salle) College

Phase 5:  Intergenerational Inclusion


LKWFSL Lau Wong Fat Secondary School

Confucian Tai Shing

Ho Kwok Pui Chun College

SKH St. Benedict's School

HKTA The Yuen Yuen Institute No.3 Secondary School



Educational and Social Entities

(In no particular order)

Consultant   Dr. WONG Adrian

CUHK Division of Neurology of the Faculty of Medicine

Research Assistant Professor and Registered Clinical Psychologist


Sweet Stories

New Life Psychiatric Rehabilitation Association

The Wellness Centre

Neighborhood of Wellness - Sailing into Happiness

Better SHA Teen Café


PC Doctors


"Brotherhood for Life" Project


Chinese YMCA of Hong Kong

Project A.I.M.




"Seed of Social Integration" a Multiethnic Project of Social Capital Development

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Inclusive Impact

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Hong Kong Young Women's Christian Association

Network Village Network Love


Direction Association For The Handicapped


Talents Across Ages


The Hong Kong Society for the Deaf


Hong Kong PHAB Association


Forget Thee Not

Early Psychosis Foundation

Higher Education Institutions

(In no particular order)

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Corporate Partners

(In no particular order)

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Latest News

​Latest News

Media Coverage

Media Coverage

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社校商傳 一「拍」即合


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走進社區 拍出共融


About Us

About Us


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Introduction of Community Investment and Inclusion Fund

Community Investment and Inclusion Fund (CIIF) was set up by the Government of the Hong Kong Special Administrative Region in 2002 to implement diversified social capital development projects in the community, promote reciprocity between the public and different sectors, and build together cross-sectoral collaborative platforms and social support networks. The Fund seeks to build social capital – to garner mutual trust, spirit of cooperation and social cohesion, and enhance mutual support among individuals, families and organisations so that our community can grow from strength to strength.

Energise the Community
Build a Caring Society !

Labour and Welfare Bureau CIIF Secretariat




Planner organizations are awarded with "Social Capital Builder Awards 2020 - Social Captial Builder Logo Award" by Community Investment and Inclusion Fund.


(In no particular order)



Fight For Show! Brand Image

“Fight for Show!” is a video production project based on the community itself.  In each phase, we select a group of people from a particular segment, in the process of producing the video, they could know more about the society.  In 2018 - 2020, we recruited 600 secondary school students to work on their mini-drama with the theme of social inclusion. The most iconic thing of the Fight for Show logo is the cinema-like projection effect;  the big projection represents the world seen by the students, and the clashing colours represent the social inclusion theme. We believe that meshing different cultures together could bring new ideas and colours to society, and could achieve harmony ultimately.

Designer:Mr. Wan Wai Nang

Enquiry & Partnership

Enquiry & Partnership

Unit 409, Wah Yiu Ind. Ctr., 30-32
Au Pui Wan St., Fotan, N.T., Hong Kong
/ Tel: (852) 2126 7996
/ Fax: (852) 2334 6777

© 2018-20 Newzpire Limited & Active Concept Limited. All Rights Reserved.

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